Jodie Scott, Founder of Studio Seven Designs

For my latest Tiny CEO interview, I was excited to speak with Jodie Scott, founder of Studio Seven Designs, which started as a small business during the pandemic and has grown into a popular brand for girls worldwide!

Can you tell us a little more about your business, Studio Seven Designs?

Studio Seven had two starts. I've always been quite creative, and at school, I was into all the creative subjects. During lockdown in 2020, I taught myself how to sew clothes on a sewing machine, and it became about making stuff for myself that was actually wearable. A lot of the stuff I'd made before wasn't wearable. I learned a lot from YouTube, and I had a lot of time to fill, upcycling bed sheets and curtains, etc. From there, it became a hobby; I called it Studio Seven, and I started posting a lot on socials about how to make clothes, even though I'd just taught myself. From that, I did come up with a few designs, and one was called the Becky Top. I started posting and wearing it on socials, and other people started asking where to buy it. 

Then I went to university, where I did an art foundation first, because I wasn't really too sure what I wanted to do. I knew I wanted to do something in the fashion industry and go to this specific uni, Central Saint Martins, and that an art foundation would help. I went to uni and did Studio Seven on the side, but it was very different from what it is now. It was very much in the creative space, but not business - how to start your own clothing brand, that kind of side of it. I ended up transferring to a different uni, where I had a bit more time, and that is when I started Studio Seven, which is what it is today: making lounge pants I knew would last, were versatile, and could be worn anywhere. I was living with my boyfriend, who's now my business partner and co-CEO. We’ve been growing Studio Seven from there, starting with small batches that sold out quickly, and then we began making bigger batches. I think that really helped build the hype: they were selling out, and each drop just got bigger from there. Because we didn't have any investment at all, and still don’t, we have to grow off of each drop. We did that first drop, and then we put that money towards the next drop, and then it's just been a bit of a snowball effect from there. 

What else do you think has made your designs so successful?

Socials have been a big help, mostly organic, and they've helped us build an online community. We make laid-back, easy-to-wear clothing that is comfortable and simple to style. The first two years, we had about 3 products, but in 2025, we started introducing some collections, and we've kind of gone with a bit more this year, just to keep people interested and because I feel like once someone likes the brand, they want to buy more. Before, we didn't have much for people to buy after they bought the Lila lounge pants. Introducing new designs has been really good for us, and just trying new things and seeing what works and what doesn't work.

Did you always want to be an entrepreneur growing up, and if not, what did you want to be?

I wouldn't say I actually knew what I wanted to do; I just always liked being creative. My dad works for himself; he's got his own business as well, so I've seen him work in that kind of environment and build a business. I've been lucky to see that growing up. I kind of always thought that was a possibility. I had no idea how, why, or when, but it always seemed possible because it was my norm, and I saw it every day. My mum, who used to be a nurse, would work a lot, so seeing her work so much made me realize I wanted to do something creative, but I wasn't sure what—I went through floral shop and interior design phases. Luckily, I ended up doing something that I really enjoy, and it's been working out so far.

So far, what is your favorite collection you’ve created?

That's so hard. I feel like each collection has its own thing that I've loved. I'd say the Essentials Edit we did in February this year. I wear the pieces all the time—the Everyday Jodie Jeans and Edie Beach Sweater. That's just a uniform for me. I would also say we've been doing a lot more concepts through our collections recently, and that's been really fun. Our most recent collection, Granola Days, which we shot in the mountains, was really fun. I think that I'm also going to wear that a lot. I've already been wearing the Millie Boxy Tees, which are the softest material. I do love all of the collections, though. 

What is your favorite part of your job?

We've created a really nice community, so I would say it's basically doing the events and meeting everyone. It kind of reminds us why we're doing it, because people like you are the reason why we've grown to where we are, and without our community support on socials, we would literally be getting nowhere. So I think meeting you guys in person, that kind of thing, is a real pinch-me moment. We spend a lot of time in the studio with our heads down, working out what we're doing. It's just kind of nice to see it all come to life, and meet people, and hear that people really like what we're doing. We've been able to grow and attract such a nice group of girls, and I'd say that's my favorite part.

What is the hardest part of your job?

The hardest part is that there are a lot of problems every day, and you always have to be on. I can't remember the last day I had off; running a business is constant. Things happen that are out of our control, like shipment delays.  I would also say it's both a pro and a con, because one thing I really enjoy is the problem-solving part of running the company.

Who is your biggest female role model?

 I would say my mum, because she's shown me how to work hard, and she also is very open to trying new things. She was a nurse for 30 years, and now she works full-time at Studio Seven. She does a lot of things outside her comfort zone. She sings in a band now, and it's quite inspiring to just think that you should just go for it, and you'll be okay. That has also played a big part in Studio Seven: having the guts to do what I'm doing and trying new things.

What is some advice for young entrepreneurs looking to start a business?

I'd say don't be afraid to make mistakes, because we've made plenty, and you grow and learn from them. No one knows everything, so you've got to try more things and be okay with it not going to plan. Keep moving forward, rather than getting stuck in the past. Learn from mistakes and figure out how you can do better next time.